This is Dan Hickey, the Business and Econ Librarian with a quick research tip. So often times in classes, you’ll be asked to find a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. These documents give you deep insights into a company and its competitive position. So to find a SWOT, you’ll want to google NYU virtual business library. This is where you can find a database called Business Source Complete.Business Source complete is the easiest place to find a SWOT analysis. So you’ll want to click into that database and then search for the name of your company and then also SWOT.
If you can’t find what you’re looking for a chat with us on the Virtual Business Library and will be able to suggest next steps.
This is Dan Hickey signing off and remember : research gives you the edge!