Discord: Community Building for Customer Acquisition

Customer acquisition is an extensive process that requires time and money, but does it have to be? Discord, a gamer-centric chat platform, has accumulated over 250 million users in four years without focusing on paid customer acquisition but rather on…

Discord: Community Building for Customer Acquisition

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Customer acquisition is an extensive process that requires time and money, but does it have to be? Discord, a gamer-centric chat platform, has accumulated over 250 million users in four years without focusing on paid customer acquisition but rather on community building. Eros Resmini, their former CMO and current member of the Advisory Board, believes that companies should focus on building relationships rather than conventional user acquisition – and now he tells why.

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